Yeah, Mattel Actually Is Making an attempt to Make a View-Grasp Film

It’s no secret that Mattel laughed all the best way to the financial institution final 12 months because of the humongous box office success of director Greta Gerwig and actor Margot Robbie’s Barbie film. Whereas a few of its success might be credited to the cinematic phenomenon often called Barbenheimer, Mattel—like every self-respecting firm that sees no ceiling to the potential monetary success of repeating a previous thought—was quickly again at work making an attempt to resolve which toy to show right into a film subsequent. Lo and behold, the bigwigs have lastly arrived at their reply: the View-Grasp. No, we’re not kidding.

In response to Variety, Mattel is formally engaged on a live-action movie about its Nineteen Forties-era 3D stereoscopic toy in collaboration with Sony Footage and Escape Artists (the oldsters behind The Equalizer 3 and Mattel’s long-delayed live-action Masters of the Universe Amazon movie). This subsequent sentence would usually be the place have been we’d write about noteworthy administrators, writers, and actors tasked with respiratory life into this costly commercial of a movie, however there’s are none as of time of publication. It’s simply View-Grasp. Similar because it ever was.

Be that as it could, the View-Grasp film’s present lack of engaging names hooked up to it hasn’t hampered Mattel Movies president Robbie Brenner and Escape Artist producer Todd Black’s pleasure.

“View-Grasp has impressed generations to embark on boundless adventures, providing a treasure trove of storytelling prospects for this movie,” Brenner stated. “We’re thrilled to work with Sony Footage Leisure and Escape Artists’ Todd Black to deliver this Mattel franchise to life. Their inventive and filmmaking experience units the stage to introduce a contemporary tackle this beloved toy to audiences all over the place.”

“View-Grasp has lengthy been a window to the wonders of the world, sparking creativeness in children and adults alike,” Black echoed. “Teaming up with Robbie Brenner and Mattel Movies offers us the prospect to honor that legacy whereas creating a wholly new journey for at present’s viewers. We will’t wait to deliver this treasured toy’s sense of exploration to the massive display screen.”

Whereas the View-Grasp film isn’t essentially the most engaging title to announce forward of New York Comedian Con, Mattel does have other projects down the pipeline which are extra thrilling and have names hooked up to them. Key amongst them embrace a Hot Wheels movie with director J.J. Abrams hooked up; a live-action Barney movie starring Nope and Get Out‘s Daniel Kaluuya; a Rock ‘Em Sock ‘Em Robots movie with Vin Diesel; and an Uno-inspired “action heist movie” involving rapper Lil Yachty.

For Mattel’s sake, right here’s hoping any mixture of those disparate tasks herald beaucoup bucks like Barbie did. Who do you assume ought to star within the View-Grasp film?

Need extra io9 information? Try when to anticipate the most recent Marvel, Star Wars, and Star Trek releases, what’s subsequent for the DC Universe on film and TV, and all the pieces it’s essential find out about the way forward for Doctor Who.